TPM (Targeted Product Mode) has been adopted and carried out in Dalian Sunflowers Handicrafts Co., Ltd. for years, and with the new updating of the sample room, its meaning is rediscovered for more to learn now.
Updated sample room follows the targeted themed-decoration, providing related exhibiting environment for relevant products to have a better chance of presentation. But that's just the role TPM plays in the single stage of Sample Exhibition. Its profound meaning is far more than that.
Targeted Product Mode offers a specific space for us to run the development of certain product or product category --- from the beginning of design, to the sales arrangement.
It involves the background research of the product-its conceptual origin, generalization of related realm and elements, analysis of characters of the targeted market group, discovery of symbolic meaning conveyed, founding of the product themed-environment and so on. All these stages help better improve the certain developing qualities of the product, and when they are completed one by one, the product may move closer to "Perfect".
We can say that TPM helps us better concentrate on the improvement of each and every product we present. But the mode does not run isolatedly---During the developing process we pay attention to the inter-product or inter-material correlations among the similar or relevant features, then managing to unify them in a newer and more attracting way which can make the best of their shining points into a product that embraces all the pros we assemble. And for that product, it gets the best of all the previous constituent ones. This is much similar to what we call "1+1>2".
Hence, Targeted Product Mode isn't just a simple guideline for daily work. It's more like a moral tenet that instructs not only product development, but also the company operation, a belief we stick and will stick to forever.
